Culture Matters 2012

Culture Matters 2012 
Capturing the social and economic value of cultural heritage:
Perspectives and projects from across Europe 

14 – 16 NOVEMBER 2012 

Welcome to the first 
Culture Matters international cultural heritage conference.

About the conference

How can cultural heritage improve cities and regions? What is the value of cultural heritage and how can, and should, this be measured? How do you make culture matter to a new generation? What are resourceful cultural organisations doing to survive in tough financial times? These are just some of the questions that will be answered at this new international conference taking place in the historic city of Norwich in November 2012. 

At a time of economic austerity and funding constraints, creative cities, cultural organisations and leaders are finding new ways to work, forming new collaborations, using new technology and operating on increasingly diminished budgets to meet their objectives.

This international conference brings together practitioners from the cultural heritage community and beyond to explore themes including:

why cultural heritage matters and how its value can be demonstrated

how to generate additional income streams when many traditional funding sources have disappeared

how to create stand-out marketing campaigns in an increasingly competitive and fragmented media landscape

what part cultural heritage can play in urban regeneration

how compelling services and products can be developed to attract new audiences 

how to harness opportunities from new technologies and integrate these strategically 


The conference is for practitioners and academics who work in heritage, culture, tourism, regeneration, planning and community organisations, including managers, policymakers, budget-holders, politicians, marketers, digital specialists and researchers.


Keynote speakers

Charles Landry, Urbanist and Founder of Comedia, UK: Putting culture centre stage: the next steps

Loyd Grossman OBE, Chair, The Heritage Alliance: How do we value cultural heritage?

Donovan Rypkema, President, Heritage Strategies International, USA: The economic contributions of heritage: recent lessons from around the world

Jonathan Drori CBE and Dominic Tinley, Digital and Outreach Consultants, Thoughtsmith: Digital Culture: The most common mistakes and how to avoid them

There will also be 25 other speakers sharing their thoughts, projects and research with delegates.

For the latest conference news and programme updates follow @NorwichHEART or #CMconf on Twitter or join the Culture Matters 2012 group on LinkedIn.

The conference is an initiative of the EU-project SHAPING 24, a collaboration between Norwich Heritage Economic and Regeneration Trust (HEART) in the UK and Stad Gent in Belgium. 

Headline sponsor

Virtual PastUEA

Virtual Past brings together leading historians from the University of East Anglia with cutting edge Virtual Reality animators and GIS modellers to create historically accurate reconstructions that bring history to life.

Contact: Rowena Burgess,, +44 (0)1603 593878.